about me

Designing for scale, performance, and user connection.

I am a Creative Leader and Digital Strategy Leader with over 20 years of experience bridging creative vision with measurable business growth. Throughout my career, I’ve specialized in scaling creative operations, building enterprise design systems, and driving digital revenue for high-traffic applications serving over 3.4M monthly users.

By working side-by-side with multidisciplinary teams across UX, UI, visual design, and content strategy—and partnering closely with executive and cross-functional stakeholders—I co-create and deliver seamless digital experiences that perform. I bring a data-driven, agile approach to product development, championing accessible design (WCAG) and operational velocity to consistently achieve results like 50%+ YoY sales growth and a 30% boost in development speed.

I started my career as a hands-on visual and brand designer. Working early on with famous global brands like Adidas, Pottery Barn, Exxon, 20th Century Fox, and Hilton taught me how to create strong, clear designs that connect with people. That foundation helped me understand how to tell great visual stories before I moved on to leading larger digital teams.

Fully bilingual in English and Spanish, I thrive at the intersection of team collaboration, design architecture, modern web technologies (Figma, Headless CMS, Webflow), and strategic execution.